Clarify the website
Set the audience, purpose, offer, success criteria, and the first action a visitor should take.
Plan, build, test, and launch a useful website with a clear process. The revised customer edition turns the original material into a readable playbook with a fictional product-site walkthrough and a worksheet you can reuse.
The guide keeps the method concrete so you can make progress without guessing which prompt to use next.
Set the audience, purpose, offer, success criteria, and the first action a visitor should take.
Create a simple sitemap and visitor journey before asking AI to write or style anything.
Draft the homepage, supporting pages, visual system, mobile behavior, and trustworthy proof.
Check navigation, forms, accessibility, checkout, custom domains, and the handoff after a purchase.
The full playbook keeps the paid prompt blocks and worksheets inside the private download. This sample shows the kind of decision table used throughout.
| Decision | What it protects |
| Audience | Clear language and a useful first action |
| Offer | One promise visitors can understand quickly |
| Primary action | A measurable next step instead of a vague menu |
| Review | Facts, permissions, mobile layout, and accessibility |
Start with the page that matters most to your next customer or project.
Give the prompt the real audience, offer, constraints, and approved details.
Look for invented details, missing actions, weak mobile behavior, and unclear copy.
Visit the product catalog for private checkout and the full collection, or contact support if you already purchased a guide.
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