Clarify the website
Set the audience, purpose, offer, success criteria, and the first action a visitor should take.
Plan, build, test, and launch a useful website with a clear process. Follow a fictional product-site walkthrough, then use the reusable worksheet to plan and improve your own website.
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See the guide previewsThe guide keeps the method concrete so you can make progress without guessing which prompt to use next.
Set the audience, purpose, offer, success criteria, and the first action a visitor should take.
Create a simple sitemap and visitor journey before asking AI to write or style anything.
Draft the homepage, supporting pages, visual system, mobile behavior, and trustworthy proof.
Check navigation, forms, accessibility, checkout, custom domains, and the handoff after a purchase.
This is an adapted sample of the playbook method. The complete September 2026 customer PDF remains private.
Act as a senior website strategist. Help me define the primary visitor for this website. BUSINESS: [business] OFFER: [offer] CURRENT CUSTOMERS: [who usually buys]. Return: 1) primary visitor, 2) top five concerns, 3) what they need to believe before contacting us, 4) language to avoid, and 5) the single most important website action. Do not write page copy yet.
| Success check | You can describe the primary visitor in one sentence and name the one action you want them to take. |
| Review | Verify facts, permissions, customer promises, mobile layout, and accessibility before publishing. |
Start with the page that matters most to your next customer or project.
Give the prompt the real audience, offer, constraints, and approved details.
Look for invented details, missing actions, weak mobile behavior, and unclear copy.
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